Cooking with Jack #10: “ video 2”

This blog is dedicated to spreading the truth about Jack Scalfani, a child abuser and racist who has run up modest celebrity on the internet through his “Cooking with Jack” youtube channel. For a long but by no means exhaustive list of what Jack has done, please see this post.

Originally uploaded: 11 September 2008

Comments: Enabled

Jeez, is it just me or is there more grey in his beard and his face is more haggard since the last one? Anyway, we have the crucifix necklace back in this one. Maybe it will stick around this time! I don’t know why I was feeling so generous in the last one, but perhaps the mugging has really started to grate one me as this one just felt plain condescending. I suppose there’s a fine line between endearing earnest and false, and this was deep into the latter. It is by no means a thing that Jack alone is guilty of: after all everything he does is mimicked from other sources. But, the trend of attempting to disguise capitalist enterprise through attempting to fabricate a personal relationship with the consumer is something I struggle to contain my vitriol for. Which isn’t to say businesses shouldn’t advertise, shouldn’t promote their products and services, or even that the trend started recently. Just that the idea of personally connecting with a #brand is getting comically out of hand. This doesn’t have much to do with Jack I suppose other than that in this, as in many things, he unconsciously reflects wider trends in the culture at large. The sauce continues to remain unappetising.

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